Breaking Down Silos: a Collaboration Between Marketing and Interlibrary Loan
Within libraries, it is easy for various departments to become “siloed” and work towards separate goals. At one academic library, Marketing and Interlibrary Loan collaborated by piloting the use of ILLiad to promote interlibrary loan and research services. Learn how departments can join forces, trying new ways to increase awareness of services and improve user satisfaction.
Attendees will learn:
- how libraries have historically marketed interlibrary loan
- about innovative ways libraries are enhancing the publicizing of interlibrary loan today
- the results of the pilot project using ILLiad to market interlibrary loan