Crafting the Marketing Message
Today’s libraries recognize the need to market their services. But getting started can seem overwhelming. In this series of five videos we will walk you through the steps to develop marketing messages and a marketing plan for your library.
The series starts with basic definitions of marketing, marketing communications, positioning and branding. Sample worksheets will help you identify target customers, what they need, and what you deliver. Finally, you’ll learn to set objectives, strategies and tactics to move your plan forward.